How We Work

We make it easy for you to get the results you’re looking for.

Step 1: A free 1 hour consultation which is usually by phone.
Step 2: Accomplished in a face-to-face meeting where together we identify the scope of the project and work to define your needs and concerns.
Step 3: Intelligence gathering: interviews, focus groups etc. Or if the problem or opportunity is straight-forward, we can jump directly to Step 4.
Step 4: We build a definitive model for action, customized specifically for your needs and within your budget.

You won’t get an “out of the can” solution.
Based on our experience and intelligence gathering,
you’ll get the effective methods and long term sustainable means to achieve your goals.

“She always finds a new way to see and solve difficult problems. She’s a very inventive training designer and in so doing she teaches me alot about learning. Betsy is a consultant who isn’t just a hammer looking for a
nail. Her solutions are unique to every situation.


Linda Keegan , Vice President Executive Development
Citicorp, New York, New York

Betsy Jacobson & Associates 760-943-1677  betsy@bjaconsulting.com